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Crafting
Personalization

Sunday sky

 

 

Crafting Personalization

SundaySky

SundaySky partnered with Creative Republic (CR) to elevate its SmartVideo Summit by designing a standout campaign to drive attendance and communicate personalization strategy within video and digital marketing. Interpreting strategy as a finesse of both art and craft, the campaign stylized hand-drawn visuals and personalized imagery with cheeky, colloquial communication. This approach pivoted SundaySky from previous uses of standard company branding and focused personalization into each of the series’ collateral touch points. From email campaigns to attendee collateral, each digital and print element was designed to reinforce a greater personalization strategy above simple marketing tactics.