So Delicious Dairy Free
National Mobile Tour and Digital Road Trip
From concept to execution, CR designed and realized a national sampling tour that spanned from coast to coast, delivering more than 200K product samples, for So Delicious Dairy Free.
The execution included an event microsite, designed by CR, that served as the hub for the tour, allowing visitors to see the tour schedule, view information about the tour staff, see posts from across all the major social platforms, share “love notes” on Facebook and Twitter and participate in survey.
CREATIVE DIRECTION, CONCEPT + THEME DEVELOPMENT, CONTENT + MESSAGING, EXHIBITS + DISPLAYS, WEB + MOBILE APPS, PLANNING + LOGISTICS, VENDOR SOURCING + MANAGEMENT
food + Beverage