ASAE Foundation

The Classic

for its premier annual meeting reception, The classic, asae tasked cr to envision and interpret an evening event inspired by Chicago’s blues and gospel festivals.

Drawing from chicago’s blues and gospel history, CR rallied to concept a live experience that celebrates the energy, spirit and authenticity that bind the two musical genres together, converging their sounds and aesthetics for a night to electrify the soul.

The execution resulted in an infectious, soul-stirring evening that included a rolling stones-inspired tribute to muddy waters, a gospel-Choir performance of contemporary hits, a powerful headlining set from the iconic Mavis staples and a soul-lifting sendoff by the father of acid gospel house music, Dj Pierre.

SERVICES
CREATIVE DIRECTION, CONCEPT + THEME DEVELOPMENT, CONTENT + MESSAGING, BRANDING + IDENTITY, PRINT, EXHIBITS + DISPLAYS, PLANNING + LOGISTICS, VENDOR SOURCING + MANAGEMENT

INDUSTRY
associations

 
 

Other Projects