Choose Chicago

ASAE Foundation’s The Classic

When Choose Chicago welcomed ASAE’s Annual Meeting & Exposition to Chicago in 2018, the destination organization tasked CR to envision an evening event inspired by Chicago’s iconic blues and gospel festivals for the conference’s second-day VIP reception — The Classic. 

Drawing from Chicago’s blues and gospel history, CR rallied to concept a live experience that celebrates the energy, spirit and authenticity that binds the two musical genres together, converging their sounds and aesthetics for a night or electricity.

The execution resulted in an infectious, soul-stirring experience that included a Rolling Stones-inspired tribute to Muddy Waters, a gospel-choir performance of contemporary hits, a powerful headlining set from the iconic Mavis staples and a soul-lifting sendoff by the father of acid gospel house music, Dj Pierre.


PROJECT TYPE
Special Events + Activations

SERVICES
Creative Direction, Concept & Theme Development, Content & Messaging, Branding & Identity, Planning & Logistics, Vendor Sourcing & Management, Scenic & Fabrications

 
 

OTHER PROJECTS

GENERAL ELECTRIC

GENERAL ELECTRIC

KELLEY BLUE BOOK

KELLEY BLUE BOOK

CHOOSE CHICAGO

CHOOSE CHICAGO

SUNDAYSKY

SUNDAYSKY

SO DELICIOUS

SO DELICIOUS

MARKETING SWAG

MARKETING SWAG